Brand rejuvenation and retail campaign
In 2011 the New Zealand International Arts Festival approached The Church for a bold new direction that would grow their audience.
We create a visual identity and campaign which was targeted at first time festival goers; the concept is adding an ‘extraordinary’ experience to your every day life.
Festival Executive Director Sue Paterson says, “Our partnership with The Church has been a great creative collaboration. The design and campaign has received brilliant feedback and is working well to engage new audiences. The Church took the essence of the festival – and developed a vibrant campaign that celebrates the exhilaration, stimulation and sense of fun that the event brings to audiences”.
