Money Pacific is run by the Ministry of Pacific Island Affairs with support from the Reserve Bank, World Bank and IMF. Its goal is to promote financial literacy to Pacific Island communities.
We created a visual identity that would reflect the essence of Pacific culture through a combination of the traditional pacific motifs, and the concept of navigation and guidance.
We designed a calendar as a vehicle to actively engage with the audience and promote financial awareness as a day-to-day progression. By using stickers to highlight important days and providing financial tips for each month, people can easily take control of, and keep track of their finances. The response has been amazing with demand now stretching to Australia and other Pacific Islands.
