Te Papa Kids’ Store – Kahu the Kea
The Te Papa Treasure Store needed a bigger voice, promoting a ‘premium outlet for fun, educational gifts and toys for children’.
We engaged the customer with an on-going dialogue while remaining focussed on educating audiences in New Zealand’s rich history and diverse culture. Through this group we developed a cheeky and inquisitive character “Kahu the Kea”. Kahu’s love of discovery together with his fine heritage reached the target audience. He attracts foot traffic, sales, participation and learning.
