Launching a new restaurant is never easy.
One of the keys to success is having a memorable brand and attitude that speaks to your target market. In 550′s case it was both students and corporates who like a laugh and enjoy sharing it with others. We came up with the name, based on the temperature of their modern wood fired ovens, 550 degrees Celsius which makes for a fast, hot and tasty pizza. We connect this to a tag-line and an irreverent tone of voice. The design brought it all together with colour, shape and vive.
